Search rankings have become more complicated. Google has made some great changes to their algorithm to help fight spam and bad websites. This is great news for us since we are now able to find more relevant and helpful websites when we are searching on the internet. Most business owners however are becoming very frustrated as they don’t know what they can do to get their website ranking well. There are a few guidelines on how to give your website the stuff that google loves and that will then make their websites rank better. It’s almost become a dead end street for a lot of businesses and they have just given up.
Fortunately there are some ranking experts that know what Google wants and just how to get it. This may take time but the result is inevitable if you know what you are doing. If you get stuck always ask yourself the question. What is the most natural way I can boost my website? What type of websites is google looking for?
How can I add the most value to my website and clients? The answers will give you good ideas on where to start. The search engines have designed rules that help return the best result. For example they would ask the question, Is this website helpful to those who are searching for a particular answer? Try this. Type a question into google.
“How many calories in a bagel?”. Then look through the websites listed in the results. What do all those websites have in common? Were they helpful? If you can reverse engineer your website from your customers perspective what would you change or add? Like more content, better answers, a good layout with the answer in plain sight.
The search engine engineers take the results they want to achieve and then reverse engineer the process. For example they notice that most unhelpful websites have thin content. They then create a rule that states that every website with thin content will not be able to rank. They keep creating rules and testing them to see if they get the desired result. Over time they filter out the websites they don’t want so they are then left with only the best ones.